Let me start by saying I know I’m not this billion-dollar company that can easily dismiss clients. I also know that I should be appreciative of every client I am blessed to work with, but Oh My Goodness… Sometimes, you just have to look out for yourself and your business. So here’s the scenario that pushed me to fire my first client and what I think comes out of firing a client.
ter·ra in·cog·ni·ta/ˌterə ˌinˌkäɡˈnēdə,ˌterə ənˈkäɡnədə/noun
- unknown or unexplored territory. “The traveler is moving now through terra incognita”
Terra Incognita Living:
Living life by exploring the unknown.
Where it all Began
The origin story definitely isn’t as dramatic as that heading makes it out to be. It’s actually simple really when I first began thinking of concepts and ideas for starting my own business I loved the idea of a blog. Not a super salesy or business focused blog.
A Blog for the every day small business owner.
I wanted more than business tips I wanted to talk about balance. How to harmonize with your business rather than working around it.
When I discussed it with friends and family in the business sphere many warned breaking out of a niche and making sure that I have a defined concept… it honestly was a little defeating.
I don’t always write about marketing tips or business tools. And I definitely don’t want to have to work on ANOTHER project.
And then after talking to all these professionals and business-savvy people… my boyfriend told me… Just do what you want. And thus, Terra Incognita.
You Get What You Get
So! When you follow Terra Incognita Living you’re going to get an array of niches. You’re going to get topics and ideas that probably won’t be found on other business blogs.
I’m talking recipes, book reviews, current obsessions, pictures of my dog (don’t say I didn’t warn you!). But you’re also going to get tips on how to manage your big projects and the best time tracking platforms.
Come on this journey with us as we explore the unexplored.
Terra Incognita Living vs. Marketing
So the blog is my heart and I love writing, but hey I’ve got to keep the lights on somehow and so we have Terra Incognita Marketing.
If you own a small business in need of some marketing help schedule a coffee talk and let’s chat about your goals.
Explore the Unexplored
I spend more and more time at my desk these days, doing everything from preparing the family taxes to working on this blog. Because of this, my workspace is constantly changing. Holding the clutter at bay is challenging, so I prefer to keep nearby only a few quality items that serve multiple purposes over a stockpile of things I might never need.
My planner is one of those simple ring binder journals you can pick up from any stationery supplies store. White paper. No ruled lines to cage my venturesome handwriting and doodling. I’m an obsessive note-taker and fill pages to the margins with to do lists, rough sketches, and ideas for blog posts. I usually go through one planner every month.
There are millions of tips out there on how to fly with kids, what to bring on camping vacations, which suitcase to buy, where to go and what to see in just about every corner on Earth. What I want to share today is something a little different – something that we discovered last summer during a family hike in the Appalachians.
Who me? Organized? My husband might tell you otherwise, but I do find it hard to keep track of our weekly schedule. You know: school, swimming, grocery shopping, tidying up, paying bills, remembering appointments and so on. Fortunately, in our house we all pitch in. No one person does everything. But we do have a little secret that helps our day run more smoothly.